Founder. Operator. Strategic partner.
Erez Gross
Building businesses. Turning opportunities into action.
I’ve spent more than two decades building businesses, leading teams, and developing opportunities. Today I work independently, combining entrepreneurial experience, commercial judgment, and hands-on involvement.
Let’s Talk · Explore My Experience
Built & led — Co-founded and led a business from idea to sale
Operated at scale — Commercial leadership in international technology businesses at significant scale
Working on what’s next — Developing business opportunities and partnerships, including Possible
Ways we can work together
It starts with a decision, an opportunity, or an idea worth exploring. The shape of my involvement depends on what we can build together.
Decisions & direction
Independent perspective on business opportunities, growth, strategy, and important decisions.
Leadership & execution
Selective executive involvement, fractional leadership, commercial development, and hands-on responsibility for meaningful business initiatives.
Partnerships & ventures
Exploring, developing, building, or joining business opportunities as a founder, business partner, or equity partner.
Selected experience
A selection of businesses, roles, and opportunities that have shaped how I work.
Matomy — Operating at scale
As SVP Media, I led international business units at a scale of more than $100 million in annual revenue across those units, with teams of up to 40 people. My responsibilities covered commercial growth, operations, and partnerships.
Viixo — Building and exiting a business
I co-founded and led Viixo, taking the business from its initial idea through development and growth to its eventual sale.
MobFox — Recognizing and advancing opportunities
I identified MobFox as a strategic opportunity for Matomy, initiated contact, developed the business case, and helped advance the opportunity and its integration.
G-Mana — Chief Business Development Officer · 2021–2026
As Chief Business Development Officer (2021–2026), I led business development, partnerships, and revenue strategy for an international ad-tech business, working with broadcasters, media companies, OTT platforms, and technology partners.
Ourcart — Board member · 2024–present
As a board member since 2024, I support commercial strategy, positioning, partnerships, and business development at board level.
What I’m focused on today
Today, I’m focused on developing business opportunities, building partnerships, and exploring ventures worth creating.
Technology and AI are important parts of that work, particularly where they can create tangible value for established businesses.
Through Possible, I’m exploring how AI can create practical value for established businesses.
A little about me
My path has never been particularly conventional.
I started out helping build a kibbutz and a school for young people at risk. Later came studies in economics, management, and finance — and then technology, startups, founding and selling a company, and leading international businesses.
Along the way I’ve sat on most sides of the table: founder, CEO, executive, partner, and advisor to founders and organizations at very different stages.
The common thread has been people, ideas, and the challenge of turning something that doesn’t yet exist into something real. I’m comfortable in unfamiliar territory, and I tend to question the assumption everyone else has stopped noticing.
Good business is rarely just numbers and strategy. It’s also judgment, trust, relationships, and knowing when to act. I prefer honest conversations and people who care more about substance than appearances.
Outside work, family, the sea, nature, and new places keep me grounded and curious. I value the freedom to explore.
I believe there's more than one way to build a successful business — and certainly more than one way to live a good life.
Based in Tel Aviv. Working in Hebrew and English.
Let’s talk
Have a decision to think through, an idea to explore, or something worth building? Let’s talk.